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18th National Conference

Branding Challenges in Dynamic Market

Branding is a process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a ... Read more

Study of Relationship Between The Important Attributes of The Hotel Industry and Performance

This paper brings forward the important attributes as selected worldwide for the improvement in performance. This paper is conceptual in nature and successfully presents the ... Read more

Entrepreneurship in Rural Industry: Key Prospects & Challenges

The liberalization of the economy in the 1990s has enabled a vast amount of people to become entrepreneurs. Dynamic entrepreneurs look for growth; they do ... Read more

Granger Causality of GDP with Interest Rate and Money Supply

This paper investigates the Granger-causality among GDP, Interest rate and money supply over the period 1988 to 2012. The findings imply that the -causality is ... Read more

Concepts and Dimenstions of Quality of Work Life

The current study aims to explore the concept of quality of work life. This study shows the importance and dimensions of quality of work life. ... Read more

Attainment of Excellence: Modern & Traditional Approach

People have treated motivation as a process whereby people are inspired by management to action. This research paper focuses on the concept of the motivational ... Read more

Problems of Women Entrepreneurs in Indore District- An Overview

It is imperative to note the participation of women in economic activities as self-employed individuals. Many of the traditional occupations open to women were mainly ... Read more

Analytical Study of Importance of Behavioral Finance

 Purpose of research: The paper helps to understand the concept of 'Behavioral Finance' and how it helps to deepen ones client relationships. It has been ... Read more

Determinants of Negative Attitude Towards Online Shopping

On-line shopping has seen a high growth in the last few years. Customers in metro cities as well as in growing cities like Indore have ... Read more

Apparel Shopping Behavior: A Snapshot

Shopping behavior is a complex and multidimensional concept. Consumers’ are now in a more involved manner into apparel shopping than ever before. But the perception ... Read more

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