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18th National Conference RSS

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Enhancing CRM Practises in Banks Through Information Technology

Introduction: Businesses today are customer driven. Customer is supreme in today’s era. Any organization in order to sustain for long term should continuously work towards ... Read Full Article

Agricultural Marketing in India - Issues and Challenges

Introduction: Agriculture has a significant role in Indian economy. Agriculture continues to be main stage of life for majority of the Indian population. The agriculture ... Read Full Article

Infrastructure and Economic Development of Madhya Pradesh

Introduction: Madhya Pradesh is called the heart of India due to its geographical location in India. Madhya Pradesh is the second largest state in the ... Read Full Article

Critical Analysis of Vision and Mission Statement with Special Reference to Selected Companies in FMCG Sector

The study aims at critically analyzing the vision and mission statements of the selected companies in FMCG sector. The paper analyses the vision and mission ... Read Full Article

Financial Inclusion and Poverty Alleviation: Issues, Challenges & Strategies

Financial inclusion and poverty alleviation are correlated with each other as we all know in today era; financial inclusion plays a major role in alleviating ... Read Full Article

Determinants of Brand Loyalty: An Analytic Exposure

Today brands are becoming indispensible part of our social life. Now a day brands reveal personal choices and these choices also indicate societal changes. The ... Read Full Article

Exploring The Determinants of Work-Life Balance of Software Professionals in Indore Region

Work-life Balance has become one of the major challenges in the field of Human Resources management. With the transformation of information and communication technologies and ... Read Full Article

A Study of Corporate Governance Principles to be Framed for The Ethical Run of an Organisation

The paper is essentially theoretical in nature and makes limited reference to some ‘‘real-world’’ illustrations. On the above basis of the literature available, the paper ... Read Full Article

Recent Trend in Marketing for Hospitality and Tourism Industry

The tourism product differs from other products due to the wide range it covers, including such areas as accommodations, transportation, food, recreation and attractions. Often ... Read Full Article

Analyzing Capital Asset Pricing Model

Branding is a process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a ... Read Full Article

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