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15th National Conference

Scope of Implementation of ERP in Manufacturing Industry

INTRODUCTION: Enterprise Resource Planning (ERP) is an integrated computer-based system used to manage internal and external resources, including tangible assets, financial resources, materials, and human ... Read more

A Study on Human Resource Information System and its Role in an Organization

With the increasing effect of globalization and technology, organizations have started to use information systems in various functions and departments in the last decades. Human resources management is one of the departments that mostly use management information systems. HRIS has gone from a basic process to convert manual information keeping systems into computerized systems, to the HR Information Systems that are used today. Human resource professionals began to see the possibility of new applications for the computer. HR information systems support activities such as identifying potential employees, maintaining complete records on existing employees and creating programs to develop employees’ talents’ and skills. HR systems help senior management to identify the manpower requirements in order to meet the organization’s long term business plans and strategic goals. Middle management uses human resources systems to monitor and analyze the recruitment, allocation and compensation of employees. Operational management uses HR systems to track the recruitment and placement of the employees. HRIS can also support various HR practices such as workforce planning, staffing, compensation programs, salary forecasts, pay budgets and labour/employee relations. This research paper is based on collection of secondary data form various journals and internet. On that basis the conceptual paper is developed to understand the concept of HRIS and its role in an organization. ... Read more

The Role of Information Technology in New Product Development

In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer, in order for a company to succeed and use new products as a source for competitive advantage. Despite various sophisticated methods and high investments, new products still face notoriously high failure rates. A very critical stage in new product development is product concept testing for the go/no-go/kill decision in further product development. Since there is a high number of a different product concept to test, there obviously is a need for a reliable, valid and efficient method, which can benefit from the scalability and interactivity of Internet-based technologies. Internet-based information markets are a new method to support new product development, based on the market efficiency hypothesis. In today's technology-fueled business environment, the always-important speed to market factor has become perhaps the most critical factor in new product development. Today, however, speed to market is perhaps the most crucial part of product development. Improved communication (especially the Internet), increased globalization, and rapid changes in technology have put tremendous pressure on companies to get their product to market first. To improve speed to market, a company should first make sure that it is making the best possible use of available technology. If it is, then there are other steps that can be taken to speed product development through efficient, market-oriented product planning that takes the customer into account. We further, compare the results of the information markets with traditional research methods. This paper describes the nature and application of internet to an important marketing process. It offers the potential of improving the success of new products in the market place reducing significant waste. ... Read more

A Study on The New Trend of e-CRM

Understanding how to effectively manage the relationships with customers has become a very important topic to both academicians and practitioners in recent years. As a result deploying, customer relationship (CRM) initiatives has become very common. Yet, the existing academic literature and the practical applications of CRM strategies do not provide a clear indication of specifically what constitutes CRM.In recent years CRM has made significant strides world over as an effective aid to serve customers. There may be hardly any organization which in some way or the other is not using CRM philosophy. CRM received fillip with the advent of internet and related web enabled technologies. As companies make the transition from a product-only focus to a customer focus, CRM emerges as a technology that brings customers closer to organizations to retrieve information online. Customer Relationship Management is no longer considered a business trend, but an industry standard that is required to secure and maintain competitive advantage. CRM, when correctly and effectively utilized, results in increased profitability and greater customer loyalty, two key needs for any organization. In view of considerable research and developments in web enabled CRM area during last two decades it becomes necessary to take stock of emerging technologies and identify emerging opportunities and bottlenecks in implementation. In this paper it is attempted to review developments in e-CRM that facilitates online service to customers. Apart from review of technology related developments, the study focuses on identification of thrust areas resulting benefits and implementation strategies. ... Read more

Impact of e Learning

With the help of e-learning students can update their knowledge with all the latest happing of their subject. E learning avails students the option of selecting learning materials that meets their level of knowledge and interest also students can study wherever they have access to a computer and Internet. With so many advantage of e- learning it is in demand. But not many students are aware of this technology tool which has hampered their academic growth. This paper has tried to study the concept of e-learning, knowledge of studied students about e-learning. What kinds of facilities are available to university students for e-learning at their college campus. Further the attempt has been made whether E – learning depends on branch of study of students and their career plans. ... Read more

Benefits of IT in Banking Sector

This paper develops and tests a model to examine the effects of information technology (IT) in the banking industry. It is believed that IT can improve bank’s performance in two ways: IT can reduce operational cost (cost effect), and facilitate transactions among customers within the same network (network effect). Information Technology infrastructures have various advantages for business organizations like financial institutions, and more particularly banks. They assist to improve their service quality, increase speed of service delivery, minimize cost, increase profitability, offer convenience in providing anytime and anywhere banking. Hence, adoption of such technologies is highly appreciated. However, the implementations of the technologies depend on the attitude of customers towards the technology to be adopted. Therefore, this research is concerned with investigating the factors affecting attitude of customers towards Information Technology adoption in the banking sector; because, customers are the ultimate users of the technology to be adopted. The attitude of the banks’ staff to technology adoption is also important; since they are stakeholders of the technology adoption, and it is assessed that they have positive attitude towards technology. Similarly, descriptive statistics is used to examine the existing status of the banks in Information Technology adoption and most commercial banks are found lagging behind in adopting Information Technologies that can provide them with multi-directional benefits. ... Read more

Advertising Its Worthy Linkage with Internet

The general philosophy behind advertising is to target an audience with pinpoint accuracy and capturing consumer’s attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. To advertise in the online world takes skill This area is the main focus of the research paper. The World Wide Web is an interactive medium which has characteristics that deviates from traditional media channels. Considering the unique properties of the World Wide Web, outcome and central concept of advertising showed the perfect linkage with advertising. ... Read more

Emerging Employee Retention Strategies in IT Industry

INTRODUCTION: Ever since its inception, the IT industry has been in news for various reasons, largely because of the revenues it has been generating and ... Read more

e-Commerce Market Analysis of India By Forecasting and Profiling of Internet Users

The aim of this research is to search out the possible relationship between e-commerce users and internet users because E-commerce has been increasing rapidly and obviously will be more popular in the future. The growth of internet is believed has given impact on e-commerce’s growth in India because approximately thirty percent Indians alter to be active internet users. The trend is obviously pointed out the increasing of e-commerce transaction value. This research aims to provide insight to Indians e-commerce market by performing forecast of internet user. Age, gender, and income, as part of demographic profiles, are selected since they are considered positively influenced internet user’s online activity. Furthermore, this analysis also provides analysis as guideline for companies that want to enter India e-commerce market. For the purpose of this analysis, multiple regression models will be used as research method. ... Read more

The Impact of Information Technology on Work and Society

The aim of this paper is to provide a brief review of some of the key technological developments that have taken place in information technology and how these developments have had an influence on the way we work and on society in general, in the so many years. ... Read more

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