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CRM and Customer Sustainability by Agrivendors

Marketing is to establish, maintain and enhance relationships with customers and other parties at a profit so that the objectives of the parties involved are met. Modus operandii of the agrivendors is based on customer relationship management and plays an important role in the operations of these agrivendors. Further, relationship marketing is also sometimes referred to as defensive marketing – because it aims to defend existing clients from being poached by competitors, rather than aggressively hunt for new ones. For a layman, CRM is the overall behaviour, interaction and communication that any vendor exhibits with his customers to ensure business, its growth and sustainability. This further creates and sustains associations with potential customers and consumers. In markets of middle size towns customer relationship is important because the set of customers is similar in nature; is fairly priced and quality conscious and at the same time the competition is high. The objectives of the study included as to how the agrivendors manage to sustain and grow their customer base. The study was conducted on two sets of target respondents, the stationed agrivendors and the mobile agrivendors. The methodology followed was of convenient sampling and the respondents were interviewed individually. FGD’s of customers / consumers were also organized to get the feed back on the attitude and behaviour of the agrivendors and also on the parameters of reliability, cost efficiency and quality of the product being offered etc. The study also leads to an insight wherein the Agrivendors with either some modular planning and/or some modification in the state of the products get into better business opportunities. Some instances lead to understand the customer relationship of the agrivendors and their business management. Key Words: Agri vendors, Agrivendors, Agrivendorship, Customer Relations ... Read Full Article

Impact of Credit Crunch on Indian Economy

A credit crunch is an economic condition in which investment capital is difficult to obtain. During credit crunch, banks and investors become wary of lending funds to corporations, which results in the mounting prices of debt products for borrowers.The global financial crisis of fall 2008 was unexpected. A few people had been predicting that serious problems were looming, and even fewer had placed bets accordingly, but even they were astounded by what happened in mid-September. Today the banks in Europe, America, Dubai and the rest of the world are in crises. As each day passes another report falls across our screens telling us of yet another financial disaster. These aren't small institutions but some of the biggest names in finance in the world. It’s making everyone scared. There is a confusion between the two terms recession and credit crunch but they are not the same. What are the possible reasons for a credit crunch. Some examples of financial crises have explained thereafter from some countries. It impacts banking system as well as share market also. Although India has not been directly impacted by the global financial Crisis, we should be cautious about the indirect knock-on effect of the global crisis. According to the GET report, over 50 million could lose their jobs by 2009 worldwide. Keywords : Credit crunch, Global crisis, Banking system ... Read Full Article

Perception of Investors towards Derivative Market with Special Reference to Indore District

Integration in the world’s commodity and financial market because of globalization and liberalization of the countries across the world, various types of risks for market players have increased viz. Market Risks, Interest Rate Risk, Foreign Exchange Risk, Inflation Risk etc. successful management of such type of risks have become major issue for market players and business houses. This has increased the scope of Financial Engineering-the application of financial derivatives to manage risk. ... Read Full Article

Financial reforms in India

The financial system comprises markets, intermediaries, instruments and other institutions that facilitate in carrying out the financial decisions of households, business firms and governments. It has been empirically established that a well developed financial system in sine-qua-non for achieving healthy and sustained economic growth. The book examines constituents of the Indian financial system in detail. It highlights strengths and weaknesses of the Indian financial system before 1991, making a strong case for undertaking comprehensive financial sector reforms in India to achieve a high and sustained economic growth. It describes in detail different types of reform measures undertaken after 1991 in the financial sector. The book also critically analyses the impact of financial sector reforms on commercial banks, cooperative banks, DFIs and NBFCs. Contents: Preface / List of Tables / financial Reforms in India /Impact of Financial reforms / Structure of Financial System / Rationale of Financial Sector Reforms / Indian Financial System-Overview / Conclusion / Bibliography. ... Read Full Article

Innovative Practices in Banking & Insurance Industry

Insurance industry contributes to the financial sector of an economy and also provides An important social security net in developing countries. The consistent sub-optimal performance of this sector in India from independence through the 1990s has led to different sets of reforms, with each model adopted focusing on distinct competitive strategies. Insurance in India has taken galloping stage. It has shown maximum growth rate of 56.99 % in 2006 in world after Liechtenstein (61.58%).This study identifies the latest development of insurance in India in comparison to abroad & also signifies Various Opportunities and the Challenges with which the sector was reformed in 2000 to conclude that only in the last decade. ... Read Full Article

Corporate World and the Concept of Corporate Social Responsibility [CSR]

Corporate social responsibility is an increasingly used buzz word within academic circles and the business community A corporate earns profits, makes money by operating and utilizing resources, infrastructure and environment belonging to the society; so it becomes a moral duty as well as responsibility of a corporate to give back something to the society, Corporate should operate and conduct their business operations in a socially responsible manner because the activities, roles and functions inevitably have impact on the society at large as no organ in a system network functions in isolation. This has evolved the concept of Corporate Social Responsibility (CSR). Whatever way in which CSR is defined, it assures that a company is responsible for its wider impact on society, and not merely the return on investment to its stock holders. Most of the debate on CSR has been centered on positive benefits to the community. CSR, is all about ensuring that the activities of a corporate entity are carried out correctly and properly. The words "correctly" and "properly" carry a much greater significance in the context of proper governance. These words in the context of governance signify conduct of an "above the board" nature. ... Read Full Article

A Comprehensive Study of Statistical Decision Theory

Decision theory is an interdisciplinary area of study that concerns mathematicians, statisticians, economists, philosophers, managers, politicians, psychologists and anyone else interested in analysis of decisions and their consequences. Decision theory in philosophy, mathematics and statistics is concerned with identifying the values, uncertainties and other issues relevant in a given decision, its rationality, and the resulting optimal decision. A vast amount of effort has been devoted to explore this subject. Psychologists have studied how decision-makers work under different conditions. From a philosophical perspective, even the existence of such a thing as a “good decision” has been questioned. The logical approach has contributed to the understanding of the decision-making process. Mathematics, including Statistics, has played a major role in providing a formal structure for the process and defining criteria for optimality. The paper contains detailed study of Statistical Decision Theory . ... Read Full Article

Benchmarking- An Effective Tool for Improvement

As we know each and every person have their own standards, sets of standards, rules, values and many more. But in corporate world, Benchmarking has a prime importance. This benchmarking is whole about the judgment. Corporate persons use this term to measure or to judge their performance, cost and productivity. In simple and practical way, parents always say that girls should be like “Jhansi Ki Rani". Similarly for corporate, there are many industries, companies who set themselves as a benchmark for another company. E.g. ISI mark for electric appliances. Management College should be AICTE approved. Thus we can say that ” Benchmarking is the tool for measuring cost, productivity, quality and also used for the comparison of performance among the peer group. It also provides the set of standards to other ... Read Full Article

E-Waste Management - An Emerging Environmental and Health IssueE-Waste Management - An Emerging Environmental and Health Issue

Electronic waste or e-waste is one of the rapidly growing environmental problems of the world. In India, the electronic waste management assumes greater significance not only due to the generation of our own waste but also dumping of-waste particularly computer waste from the developed countries. With extensively using computers and electronic equipments and people dumping old electronic goods for new ones, the amount of-Waste generated has been steadily increasing .In the absence of proper disposal, they find their way to scrap dealers. Mountains of e-waste - discarded parts of computers, mobile phones and other consumer electronics equipment are quietly creating a new environmental problem in India. E-waste is mostly generated in large cities like Delhi, Mumbai and Bangalore where a complex e-waste handling infra-structure has developed mainly based on a long tradition of waste recycling. This is mainly operated by a very entrepreneurial informal sector. Rag pickers and waste dealers find it easy to adapt to the new waste stream, resulting in a large number of new businesses focusing on the re-use of components or extraction of secondary raw materials. So far, the e-waste recycling system is purely market driven. Some of the recycling processes are extremely harmful and have negative impacts on the workers’ health and the environment. There is an urgent need for improvement in e-waste management covering technological improvement ,institutional arrangement , operational plan, protective protocol for workers , working in e-waste disposal and last but not the least education of general population about this emerging issue posing a threat to the environment as well as public health. ... Read Full Article

Deconstructing XML

The implications of event-driven technology have been far-reaching and pervasive. In fact, few end-users would disagree with the emulation of interrupts. Our focus in our research is not on whether the transistor and Web services can interact to surmount this question, but rather on presenting a real-time tool for analyzing the location-identity split (Pinnula). ... Read Full Article

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