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Citizenship Behavior: Political vs. Organizational

The term organizational citizenship behavior was derived by D. W. Organ and defined it as – “Individuals’ behavior that is discretionary, not directly or explicitly recognized by the formal reward system, and in the aggregate promotes the efficient and effective functioning of the organization.” Some forms of organizational citizenship behavior are impersonal consciousness and involvement in work place governance. These forms show the link of organizational citizenship behavior with political citizenship. The paper studies the reason of using the word citizenship to explain the concept of organizational citizenship behavior. The paper covers the common points between the citizenship as defined and explained by political theories and organizational citizenship as discussed in management literature. The paper tries to answer the question – whether the term has rightly justified its meaning or not? ... Read Full Article

Impact of New Human Resource’s Role on Organizational Performance

Advances in technology and changes in economic factors have resulted in a steady shift towards greater flexibility in working and employment patterns. The changes do mean that the human resource management function within an organization does need to recognize and implement the changes that are necessary to ensure that organizations and individuals get the support they need to cope with such change. There are an incredible number of pressures on today's organizations. To name a few: environmental pressures such as increasing globalization, rapid technological change, and tougher competition; organizational changes such as new organizational alliances, new structures and hierarchies, new ways of assigning work, and a very high rate of change; changes in the workforce, including employees' priorities, capabilities, and demographic characteristics. Within these pressured organizations, there is a need for (and opportunity for) the human resource function to play a critical role in helping organizations navigates through these transitions. In order to play this role, however, HR will have to increase its real and perceived value. Some common steps and activities that will increase the likelihood of success have given. They include Strong HR leadership, Acute future orientation, Flexibility and creativity and Delivering value. After it the four key elements such as selection and placement, job design, compensation and rewards and diversity management of HR are discussed. In high-performing companies, each element of the HR system is designed to reflect best practice and to maximize employee performance. Findings include human resources management is becoming increasingly important in organizations because today’s knowledge economy requires employees to contribute ideas and be engaged in executing the company’s strategy. HR is thus becoming a strategic partner by identifying the skills that employees need and then providing employees with the training and structures needed to develop and deploy those competencies. ... Read Full Article

5s - A Ray for Performance Improvement

The fast changing world and face of various economies have generated lot of complexities in the business environment. The success mantras that govern the success in modern organizations are stiff competition, innovation and research. The key factor for the growth and development of the 21st century organizations is the intellectual capital assets. The consistent performance and the all round success are the keys of governance for corporate executives who need to work and perform under all circumstances. Organizations are striving hard to adopt creative and innovative practices for performance improvement of the workforce.The present paper is conceptual in nature and aimed to relate the 5S Japanese Management philosophy for performance improvement of their workforce. ... Read Full Article

India as Brand and Indian Branding strategies

Selling India is a pointless business"; “No amount of hard-sell can convince buyers to take a 'Made in India' label at face value” Now India has become a brand after such a phenomenal strides the country has made in the last 50 years in International Market. Over the years, we have witnessed Brand India becoming increasingly distorted in the absence of efforts to manage and develop its associations. The only obvious way out is branding, or rather re-Branding India. This paper focuses on Repositioning India as a brand and Indian Brand Strategies. It analyses the core competencies of Indian Brand Marketing to provide a base for supporting the marketing perspectives. This paper tries to highlight the Marketing Mix to develop Brand India and Role of Marketing Mix in Indian Branding Strategies and suggests strategies for the same. It also focuses on the competitive edge in FMCG sector due to versatile market and Inflow of Technology and Money in Indian market. ... Read Full Article

Pushing a Brand towards Global World

The strategy to develop a global brand depends on two key factors i.e. the domestic compulsion and the global market opportunity. Entry and success of various multinationals in different emerging markets including India have made the strong domestic players to think about pursuing a global branding strategy. This decision is a functional variable of two key indicators like the pressure for globalization and the degree of key asset convertibility to suit the global business order and taste. This paper highlights some of the key issues related to the global branding strategy with an analysis of the variables for domestic brand success. The author also delves in to the various common approaches to global branding including the tangible benefits of global brand building and its strategic implications. ... Read Full Article

Analysis of Children Preference in Select FMCG Products in Indore Region

Current FMCG Industry is facing new challenges, with the changing consumer preferences. Moreover, with the emergence of a host of regional players seeking to rival the existing large multi-national companies, consumers today have a much wider choice. Especially FMCG products meant for and influenced by the age group 07-14 years is of great importance to the marketers. This research paper aims to study the Brand preferences and the factors affecting Brand preferences of the above group. Findings of this research paper will help marketers of FMCG industry in understanding behavior of the age group 07-14 years as consumers and to design suitable marketing strategies. ... Read Full Article

Opportunities for Export of Ayurvedic Products to African Countries

Ayurveda is the most ancient system of healthcare. India’s share in the export of herbals is just 0.2% of the total global herbal market. So there is obviously vast scope for Indian manufacturers for entering the growing world wide opportunity of business in Herbal Pharmaceutical field.The world wide market of Herbal Medicines is US $ 60 billion (WHO 2002). The world health organization predicts the overall automotive medicine market to reach US $ 5 trillion by 2050. According to WHO, up to 80% of the world’s population still depend heavily on TCM for treatment.Traditional Medicines (TM) have been used by African Countries since ancient times India’s exports are much less than what they import from other countries.Africa presents 6% of ASU&H exports. Major importing countries are Kenya and Nigeria.The major objective of this study is to critically appraise the potential for herbal ayurvedic products and identify the problems and prospects of these in select African Countries ... Read Full Article

Life Insurance Advertising in India–Analysis of Recent Trends

The Research paper is based on understanding the basis of marketing in any industry, viz. Consumer Proposition, Consumer Perception, Awareness and Positioning The industry in respect of which the above-mentioned factors would be studied here is Life Insurance. Life Insurance being one of the growing Industries and giving a major contribution to the country’s present growth trend has become a very tempting Piece of Meat for the “Profit Hungry” Corporate Players. Thus, it becomes highly inevitable for the Insurance governing body of the Country “IRDA” to take active interest in making people aware of the regulations made for protection of their rights. With the new beginning made by opening gates for private players in Insurance Industry, clearly mark a significant potential in Indian Market for the Insurance Players. Each private player strives to create a differentiation in the minds of the consumer. Each Awareness program and Advertising Campaign done by the Life Insurance Companies tends to make promises to offer the best of the lot services. This Document would strive to list down the regulations put down by “IRDA” towards Advertising of Life Insurance Companies and Products. …help understand Company’s offers and value propositions for the consumers …help companies understand the perception of their brand and product in the minds of the consumer. ... Read Full Article

Customer Retention Strategies

In this scenario of competitive world, every organization is in direct competition with the others in the market. The cause of this competition is the vivid nature of the customers and their desires. So in order to create the true and valued customers we must know the life cycle of customer so that they can be along with organization and its walk. The customer lifecycle is made up of three core processes: - Customer Acquisition, Customer Retention and Customer Development. The processes of customer retention and development are the focus of every competitive managing organization. Focus is necessary because not all customers are worth retaining and not all customers have potential for development. So for retaining the valued customer each organization are adopting techniques and developing some strategies. In this paper, some of the strategies regarding customers changing need, customers emotional and financial matchmaking and superlative degree of old customers compare to new ones ,will be discussed and put into context. ... Read Full Article

Globalization & Its Impact on Indian Economy

The human society around the world, over a period of time, has established greater contact, but the pace has increased rapidly since the mid 1980’s.The term globalization means international integration. It includes an array of social, political and economic changes. Unimaginable progress in modes of communications, transportation and computer technology have given the process a new lease of life. The world is more interdependent now than ever before .Multinational companies manufacture products across many countries and sell to consumers across the globe. Money, technology and raw materials have broken the International barriers. Not only products and finances, but also ideas and cultures have breached the national boundaries. Laws, economies and social movements have become international in nature and not only the Globalization of the Economy but also the Globalization of Politics, Culture and Law is the order of the day. The formation of General Agreement on Tariffs and Trade (GATT), International Monetary Fund and the concept of free trade has boosted globalization. ... Read Full Article

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