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Presentation on Marketing Strategy

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By . Nihit Jaiswal


What is Marketing Strategy?


A Marketing Strategy is an integrated set of choices about how we will create and capture value, over long periods of time.

A marketing strategy should be centred around the key concept that customer satisfaction is the main goal.

 A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe

 

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