BPO A SWOT Analysis

BPO is one of the popular business practices in today's competitive environment. India has enormous opportunities emerging from globalization and consequent lowering of tariff barriers. The Indian BPO industry is constantly growing. However, along with the Phenomena Increase in BPO to India there has been a backlash against outsourcing. Information Technology has given India formidable brand equity in the global markets. Indian BPO companies have a unique distinction of providing efficient business solutions with cost and quality as an advantage by using state of art technology. This article explains overview of BPO industry in India comparative strength, weakness, opportunities and thread Indian BPO industry.

Introduction
India has enormous opportunities emerging from globalization and consequent lowering of tariff barriers. Information Technology has given India formidable brand equity in the global markets. Indian BPO companies have a unique distinction of providing efficient business solutions with cost and quality as an advantage by using state of art technology. Through joint efforts of Government and the Industry, software development and IT enabled services have  emerged as niche opportunities for India in the global context. The Government has been making continuous efforts to make India a front-runner in the age  of Information revolution. India today has the advantages of skilled manpower base, active and healthy competition amongst states in attracting  investment in infrastructure as well as framing IT applications in areas such as e-governance, e-learning, e-commerce, entrepreneurship.

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