Advertising Its Worthy Linkage with Internet

The general philosophy behind advertising is to target an audience with pinpoint accuracy and capturing consumer’s attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. To advertise in the online world takes skill This area is the main focus of the research paper. The World Wide Web is an interactive medium which has characteristics that deviates from traditional media channels. Considering the unique properties of the World Wide Web, outcome and central concept of advertising showed the perfect linkage with advertising.

The World Wide Web (WWW) is the killer application for the Internet. It has turned the Internet into a colorful and animated cyber-landscape. The onset of the WWW hascreated an excellent communication medium. Along with this colorful landscape, came the world of electronic commerce (EC). Put briefly, EC is the transaction online. Evidence from market research firms, such as Odyssey, suggest that more American households are making purchases over the Internet (Lohr, 1999). Online purchases have exceeded manyfoldin the last few years. This is a fourfold increase comparable to a year earlier (Lohr, 1999). The result is that more time online equates to more dollars being spent.

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