e-Commerce Market Analysis of India By Forecasting and Profiling of Internet Users

The aim of this research is to search out the possible relationship between e-commerce users and internet users because E-commerce has been increasing rapidly and obviously will be more popular in the future. The growth of internet is believed has given impact on e-commerce’s growth in India because approximately thirty percent Indians alter to be active internet users. The trend is obviously pointed out the increasing of e-commerce transaction value. This research aims to provide insight to Indians e-commerce market by performing forecast of internet user. Age, gender, and income, as part of demographic profiles, are selected since they are considered positively influenced internet user’s online activity. Furthermore, this analysis also provides analysis as guideline for companies that want to enter India e-commerce market. For the purpose of this analysis, multiple regression models will be used as research method.

Keywords: E-Commerce, Forecasting, Demographic profile, Regression model

INTRODUCTION: Internet is an invaluable tool in nearly every organization (Shi, 1996, p.109). An organization that cannot utilize Internet both as productivity tool and as a marketing tool may have a tremendous disadvantage compared to its competitors. This exploratory study investigated the possible relationship between the Internet users and the e-commerce users. This study may offer important information about the impact of Internet use on e-commerce activity [1]. E-commerce not only contributes to better economic condition in developed countries but also important to assist developing countries to gain higher economic development. Given accessibility and many advantages by the presence of internet, it simultaneously boosts the growth of e-commerce. E-commerce affects almost all scope in countries; India as one of developing countries shows the significance progress of ecommerce market from 2008 to those in 2012. The India’s e-commerce market is growing at 30-40 percent year on year. As this phenomenon gain momentum, understanding the future of Indian internet user’s online pattern has become crucial and increasingly urgent. In spite the optimism of India e-commerce market, there is remarkably few research discuss internet users’ profile. In view the fact of tremendous growth potential market, this research highlights the growth of India e-commerce market by forecasting and profiling India internet user.

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