Life Insurance Advertising in India–Analysis of Recent Trends

The Research paper is based on understanding the basis of marketing in any industry, viz. Consumer Proposition, Consumer Perception, Awareness and Positioning The industry in respect of which the above-mentioned factors would be studied here is Life Insurance. Life Insurance being one of the growing Industries and giving a major contribution to the country’s present growth trend has become a very tempting Piece of Meat for the “Profit Hungry” Corporate Players. Thus, it becomes highly inevitable for the Insurance governing body of the Country “IRDA” to take active interest in making people aware of the regulations made for protection of their rights. With the new beginning made by opening gates for private players in Insurance Industry, clearly mark a significant potential in Indian Market for the Insurance Players. Each private player strives to create a differentiation in the minds of the consumer. Each Awareness program and Advertising Campaign done by the Life Insurance Companies tends to make promises to offer the best of the lot services. This Document would strive to list down the regulations put down by “IRDA” towards Advertising of Life Insurance Companies and Products. …help understand Company’s offers and value propositions for the consumers …help companies understand the perception of their brand and product in the minds of the consumer.

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