A Comparative Study Of Product Strategy Used In Hospital Industry

Abstract

Hospital sector is completely service oriented sectors. Every patient wants special care and attention, yet it is difficult to attain patient satisfaction. Every sector has its own pace of growth and when it comes to hospital sector it is seen that it has attain growth in substantial speed. This makes market competitive as private hospitals are playing key role in deciding marketing strategy. In this research we have observe product strategy of 2 multispecialty hospital of Indore city. The data is conducted through series of questions from the out patients of Aurobindo Hospital and Bombay hospital of Indore city. Total 150 responses are collected and then analyzed through SPSS by performing Independent sample t-test. Random sampling is done and obtained result is presented in this paper.

Keywords- Product strategy, patient’s satisfaction, competitive market.