In the early times travel was more of an objective related activity than anything else. People would rarely focus on the primary concerning issues related to travelling beforehand. Larry Krotz (1996) described travelling as ‘an unordered and disorganized activity, contrary to the well-arranged events for a group of tourists that visit a nearby museum by train and coaches’. There is a lot of improvement in terms of handling the client’s expectation as witnessed by the travel industry worldwide. The clients are also keen and aware about what they may come across when they reach a particular destination. Thus the travel industry has to be a step ahead in analyzing the expectations before they cater any facility. That in reality they are working upon today. This credit though may just not be given to any one sector say the hospitality or the travel or any other for that matter. ICT sector has constantly worked upon computing speed; decrease equipment size; reduce hardware and software costs; and improve the reliability, compatibility and inter-connectivity of numerous terminals and applications. It is noticeable that the more powerful and complicated ICTs become the more user-friendly and inexpensive they are, enabling more people and organizations to take advantage. Appealing presentations of business products and travel destinations, sophisticated visualization of tourism products, the consulting role of travel agents, the social interaction and information exchange between travelers, as well as the information richness of the Internet are key features for successful tourism e – business (Berger et al. 2006).
For Full Paper Click Here
Print version