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Critical Analysis of Vision and Mission Statement with Special Reference to Selected Companies in FMCG Sector

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The study aims at critically analyzing the vision and mission statements of the selected companies in FMCG sector. The paper analyses the vision and mission of HUL, ITC, Parle, Nestle, and P&G. This paper addresses the question that whether the companies are operating in the direction of their vision and mission statements. The paper also includes analysis of the vision and mission statement as per the chosen characteristics. The study reveals some of the shortcomings in communicating their message to the stakeholders. 

Keywords: Vision, Mission.

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