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Recent Trend in Marketing for Hospitality and Tourism Industry

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The tourism product differs from other products due to the wide range it covers, including such areas as accommodations, transportation, food, recreation and attractions. Often the product includes intangibles such as history, culture and natural beauty. These products require deep and sound marketing strategies for the simple reason that industry is growing as per the globalization norms. This paper is conceptual in nature. This paper illustrates and throws light on the ten Ps’ of the marketing concept in hospitality. This paper would unleash the major trends that shape up the industry with distinction in the concept of marketing.

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