IT Enabled Services and Preference of Youth: An Exploratory Study

Information Technology (IT) has invaded all the sectors of our life, whether it is personal or professional. People consider that after the big bang theory, this is the biggest revolution in the world that has changed the way things are done. No industry is excluded from the embrace of IT application. There are various places where IT is applied for processes. ITeS (IT enabled services) is one of them. ITES is referred to as outsourcing of the processes that can be enabled with the application of IT and covers various areas like telecom, finance, administration, manufacturing etc. In a state like Madhya Pradesh, the youth has many career aspirations; some of them are inclined towards IT enabled services as well. However, this trend or inclination is lesser as compared to the metropolitan cities. The research has been conducted on 150 youth in Indore city to explore the preference pattern of youth aspirants towards ITeS as a sector of employment. The data were analyzed and interpreted by analysis of variance and significant results were obtained. 

Keywords: IT Enabled Services, Youth, Aspirants, Preference, and Career.

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