Selection of Best Mobile Service Provider Company Using Multi Criterion Decision Approach

Mobile service providers gain back their massive investment in their infra-structures as the emergence of new technological innovations in networks, platforms, and applications has enabled. The problems which are facing by the users in selecting mobile service providers are insufficient details of the criteria and the companies. Several factors are responsible for the adoption of different mobile services. The present study involves six companies providing mobile services viz. Bharat Sanchar Nigam Limited (BSNL), AIRTEL, Vodafone, Tata Docomo, Idea and Reliance. Important factors for assessing the mobile service providers are identified. Analytic Hierarchy Process (AHP) is used to find out most preferable mobile service provider. The results indicate that network is most important criteria for the expert.  The study also ranked Vodafone as the top ranked service provider. Mobile network operators, service and application providers can take advantage of this research to develop and implement specific mobile services. 

Keywords: Mobile Services, Service Adoption, Adoption Factors, Analytic Hierarchy Process.

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