Factors Affecting Compulsive Buying Behavior

Consumer behavior is a widely researched topic in marketing. With the change in lifestyles of the people the marketing practices are also changing. The changing lifestyle has also created various pressures on the people in the society and it is reflected in the buying behavior of the customers. Compulsive buying behavior is one of such aspects where the customers face compulsions for shopping to alleviate tension, anxiety, or discomfort aroused by an obtrusive thought or obsession. It is also seen that people shop unnecessarily to create and impression of oneself on others. 

The main purpose of the present study is to explore the factors causing the compulsive buying behavior. The technique used in this study is exploratory factor analysis. The findings suggest that creating impression has emerged to be the most important factor that leads to the compulsive buying by the customers.

Keywords: Compulsive Buying, Creating Impression, Anxiety.

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