Evaluation of Corporate Social Responsibility of FMCG Companies

In the last twenty years there has been a big change in the nature of the triangular relationship between companies, the state and the society.  Business practices are changing from the normal practices of solely profit to factor in public goodwill and responsible business etiquettes. Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. Now a days business is performing social responsibility towards society that is known as corporate social responsibility.

Activities of CSR ranging from small donations to bigger projects for social welfare sustainable practices differ from organization to organization depending on the resources available to an organization for undertaking sustainable practices. Successful companies, like HUL, P&G and others are also trying to fulfill their corporate social responsibilities via various social projects as like Shakti, Shiksha etc.

 This study aims to evaluate how CSR practices carried out by FMCG companies are engaged in their value system .The result shows that CSR practices of these companies are well developed.

Keywords: Corporate Social Responsibility, FMCG Companies, Stakeholders, Employment.

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