The emergence of entrepreneurs in a society depends to a great extent on the economic, social, religious, cultural and psychological factor prevailing in the society. In the advanced countries of the world, there is a phenomenal increase in the number of self-employed women after World War. Women entrepreneurs have been making a significant impact in all segments of the economy in Canada, Great Britain, Germany, Australia and the U.S. Indian women have come a long way and are becoming increasingly visible and successful in all spheres. The unseen entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society, their contribution to the national economy speaks volumes of their success. Women are increasingly becoming conscious of their existence, their rights and their work situations.
The aim of the present study is to review the situation of women entrepreneurs internationally and nationally. It also studies the role of women entrepreneurs as well as the marketing problems faced by them. In order to study these aspects extensive literature review related to these issues is carried out.
Keywords: Women Entrepreneurs, Economic, Social, Entrepreneurial Potential.
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