Ranking of Credit Cards of Different Banks using Group AHP

A credit card is one of the most useful and powerful, yet dangerous, payment systems. Credit cards, or plastic money as they are called these days, are fast becoming an integral part of money management and banks are wooing customers with irresistible offers like reward points, privilege memberships etc on credit card usage. So, to select a credit card, there are some criteria that are suggested by some experts. This study is performed for the customers who earn Rs. 20,000/- to 40,000/- per month. In this study, group AHP is employed to find out the most preferred credit card from the different banks that are under consideration and the priority of selection criteria of the credit cards. The result of the study is that the credit card of the ICICI bank is the most preferred by the customers and the rate of interest is the important criterion to select a credit card form banks. 

Keywords: Bank Credit Cards, Multi-Criteria Decision Model, Analytic Hierarchy Process.