Despite higher growth rate, India's share in the world software market is very low, but India still enjoys an advantage over some of the other nations, which are trying to promote software exports. This is due to the fact that India possesses the world's second largest pool of scientific manpower which is also English speaking. Coupled with the fact that the quality of Indian software is good and manpower cost is relatively low, it provides India a very good opportunity in the world market. According to NASSCOM, software export is currently enjoying an increase of 13–15 %, estimating a rise of $99billion. India in the field of software and related export services acting as an IT super power. The current study also indicates the future strength of software industry by analyzing the export potential of Indian Software Industry. The analysis to this research indicates that data is collected for the duration of past 9 years from 2003- 2011 using secondary data, from different websites. The analysis of data through trend analysis indicates that export of software’s shows a positive upward trend, meaning thereby that there lies potential for increase in the exports of software from India. Hence, a slight shift in the strategy from exporter’s side and through government measures will go a long way in maximizing the exports from India.
Keywords: Software, Export Potential, India, Growth.
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