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11th National Management Conference

About Pioneer Institute

Pioneer Institute of Professional Studies, Indore, an Autonomous Institute was established in the year 1996 with a vision of “Diligence & Excellence” in the professional ... Read more

Message of Dr.P.K Jain, Chairman, Pioneer Institute

It’s a matter of enormous gratification for Pioneer society that the Institute is organizing its 11th National Conference on “Mapping for Excellence: Challenges Ahead” in ... Read more

Message of Dr.P.N Mishra, Conference Advisor

Unremitting pains in mapping for excellence have become a need of an hour. Last few years have seen incredible competition in each and every area ... Read more

Message from Laxmikant Sharma, Higher Education Minister

I am delighted to note that Pioneer Institute of Professional Studies organizing 11th National Conference on "Mapping for Excellence: Challenges Ahead" in Association with AIMS, ... Read more

Message from Dr.P.K Mishra, Vice Chancellor, DAVV, Indore

I am pleased to note that Pioneer Institute of Professional Studies, Indore is organizing 11th national conference in association with AIMS, Hyderabad on 'Mapping for ... Read more


There is no edge of challenges & momentum on the pathway of excellence. Particularly looking at the current setting of sweeping economic and financial crisis, ... Read more


Pioneer Institute of Professional Studies always believed in diffusion of awareness to the Students, Researchers, Teachers and Practitioners. Every year, the Institute categorizes many Seminars, ... Read more


Pioneer Institute of Professional Studies, Indore 11th National Conference On Mapping for Excellence: Challenges Ahead (In Association with AIMS, Hyderabad) (February 16, 2011) CONFERENCE ADVISOR                        :           DR. P. N. MISHRA ... Read more

Pragram Schedule

Pioneer Institute of Professional Studies, Indore   National Conference on “Mapping for Excellence: Challenges Ahead” (In Association with AIMS, Hyderabad) (February 16, 2011) Program Schedule   Registration and Fellowship               - Lobby            ... Read more

Consumer Preference and Buyer Behavior Analysis of Industrial Consumers of Electronic Weighing Scale: A Case at Saisun Engineers and Instrument Co.

Consumer behavior can be looked upon as a study of human behavior, which influences the purchase decision of consumers. It goes beyond the explicit and examines the less observable process and discusses why, where and how a purchase occurs. An industrial consumer is an entity that purchases products with the intent of using those products in the course of operating a business. This is different from a private consumer, who purchases goods and services for their own personal use. The term is also sometimes used to identify any customer that purchases industrial products, whether they are intended for use by a business, a profit organization, or by an individual. EWS (Electronic Weighing Scale) is quite a durable product for the industrial use. There are many players in the market such as Sansui, Saisun, Precision, and Orange. Hence it may be termed as a very competitive market. So, companies need to enhance the versatility, accuracy, reliability and interface capabilities of system components to provide more value to consumers. SAISUN Engineers & Instrument Co. takes responsibility for weighing systems. All components of weighing scale are designed, manufactured, tested and supported by Saisun. Saisun engineers & Instrument Co. provide fully integrated manufacturing system benefits the consumers through better quality, faster introduction of new technology and specialized machine assembly for a range of clients Initially, the research work attempts to study the various factors while buying the Electronic Weighing Scale preferentially. It further tries to understand the performance of existing machine, to find whether the consumer will continue with the same brand of machine or not. On developing the initial ground work, the research paper gives the consumer buying behavior of Electronic Weighing Scale in various sectors according to their application. The major finding of the research work includes the existing ranks of major player in the Electronic Weighing Scale market. The paper also draws out other finding such as the future trend followed by consumer with respect to their preference over different brands of Electronic Weighing Scale.

Effectiveness of Promotional Activities in M.S.R.T.C in Nagpur Rural Depot Abhijeet Agashe

Promotional activities play a significant role in overall marketing strategies for an organization. In semi-government institutions, the scope of promotional activities is restricted due to a component of social accountability and responsibility. Thus, the nature of marketing strategies is slightly different and these strategies need to be studied with a different perspective. This paper is directed at studying the present strategies in Maharashtra State Road Transport Corporation (M.S.R.T.C) and suggesting the possible areas for improvement. MSRTC is the largest public transport system in Maharashtra. Its operations cover all the cities, towns and almost all the villages in the vicinity of Maharashtra. The objective of MSRTC is to provide facility of easy transport at affordable costs to the public at large. It has more than 16,000 buses operating in the state. It provides facilities for various segments like Luxury, Semi Luxury, Express and Ordinary buses for the various segments of customers. The promotional activities carried out by MSRTC are concessional passes and runs various programmes. This paper explores the activities that can be carried out for further attracting more passengers. On the basis of these primary findings, a charter for future courses of action has been developed so as to improve the promotional activities of MSRTC, so as to explore new avenues for customer satisfaction and attraction.

Rural Agricultural Marketing Strategies for Improving Marketing within Rural Areas

Around 700 million people, or 70% of India's population, live in 6, 27,000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency, transport, and communication has increased the scope of rural market. This paper discusses the present scenario of rural marketing and strategies especially rural produce, and its importance, current trends, and highlights certain problems related to rural marketing. It also deals with how companies moving from urban area to rural areas adopting marketing strategies. Further it highlights the improvements that make the rural marketing system most effective. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity market. In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Dynamics of rural markets differ from other market types, and similarly rural marketing strategies are also significantly different from the marketing strategies aimed at an urban or industrial consumer. This, along with several other related issues, have been subject matter of intense discussions and debate in countries like India and China and focus of even international symposia organized in these countries.

Marketing Strategies for Rural Markets

In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural Marketing, has emerged on the account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. The choice of strategy depends on the organization’s ability to meet the consumers’ need effectively. This requires delivering value to the consumers by developing suitable products at a price they are willing to pay and at a place where they can conveniently purchase the products. To succeed in the rural market, companies will need to adapt the 4Ps of marketing – Product, Price, Place and Promotion and the 4As of marketing in their strategy – Awareness, Access, Availability and Affordability and need lot more attention and innovation. With Distribution and Communication strategies, sub – strategies which can be adopted to tap rural markets are: • Client and location specific promotion • Bundling of inputs • Management of demand • Unique Selling Proposition (USP) • Partnership for sustainability

Retail Promotions and Effectiveness for Retailer to Develop Strategies

The retail market in India today is flooded with promotional offers in order to attract customers because of increasing competition. Managers' incentives make them concerned about their own motives and often forget what the customer actually values and prefers. Satisfying these unstated needs of consumer can give any brand/store an intangible and inimitable competitive advantage. This article focuses on the needs of different types of consumers belonging to different age groups (15-24 and 25-40), their perception on discounts and what they value most.

Customer Loyalty Program in Service Industry

Brands that consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class. Traditional marketing concepts have always given stress on the importance of brand loyalty; and marketers have always believed that the customer relationship has come from the brand loyalty, and that help them to make the best use of customer lifetime value. Academic literature has several articles on some of these latest concepts like brand loyalty, how it is being used in the service industry or their effect on company’s sales etc., these articles basically suggest certain cautious ways of applying these concepts. Marketers are supposed to have deep knowledge about the concepts of loyalty to understand consumers' buying patterns before they are opting for loyalty schemes. Traditional approaches to brand loyalty have stressed the importance of the fact because of its cost effectiveness and it said that due to less expensive to maintain existing consumers than to get new ones. Consumers who are loyal to a particular brand are going to spend more on it and also will help in positive word of mouth to other consumers, and thus becoming advocates of the brand.

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