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Retail Promotions and Effectiveness for Retailer to Develop Strategies

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The retail market in India today is flooded with promotional offers in order to attract customers because of increasing competition. Managers' incentives make them concerned about their own motives and often forget what the customer actually values and prefers. Satisfying these unstated needs of consumer can give any brand/store an intangible and inimitable competitive advantage. This article focuses on the needs of different types of consumers belonging to different age groups (15-24 and 25-40), their perception on discounts and what they value most.

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