Customer Churn Management: Retaining Customers with Customer Relationship Management Techniques

Existing customers are the core of any company's revenue. Increased customer churn has resulted in rising customer acquisition costs and lower average monthly billings. It also has translated into a renewed interest of management in customer satisfaction and retention. Customer churn management is inherently cross-functional. Churn reduction, particularly with an emphasis on long-term profitability, requires the integration of technology and technical analysis with sales and marketing and customer-facing initiatives .This paper will discuss the strategic importance of customer churn management and building best performance in customer retention through CRM techniques.