Brand Renewal- A Key to Brand Survival

Yes, everything old CAN be new again... once the brand disciplines of "Brand Renewal" are applied. Brand renewal is the process to rerecord a brand. Achieving a prime position in the consumer’s mind about the brand is every brand manager’s dream. However, even the strongest brands cannot remain so forever. . They require periodic restages and new product introductions in order to maintain relevance and market share, Assuring brand's evolution in step with the technology and needs have today – in other words, transforming an old brand into a new relevant brand keeps a brand being passed from generation to generation or what we call it as the “Heritage Brands”.