Television Channels Turns Green

The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product - an assumption that, in my opinion, has not been proven conclusively. In recent years the term green or eco marketing have come to prominence and reflect a growing concern at all levels of the impact of the increased consumption on physical environment. The implications of the destruction of the forests , the appearance of ‘ holes ‘ in the ozone layer etc were widely published and created a wave concern about the destruction of our natural environment. Therefore many consumers are in favor of eco-friendly products .This has created some impact on marketing. Increasingly products and services are turning ‘green’. Videocon, on of the largest Indian consumer durables manufactures, recently announced ‘green’ television sets. Green Marketing decisions extend beyond the immediate channel network and hence include the total set of organizational functions and activities that make up the product system life cycle.