Green Marketing

Font size: Decrease font Enlarge font

Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper focuses primarily on promoting products by employing claims about their environmental attributes or about firms that manufacture and/or sell them. Secondarily, it focuses on product and pricing issues. Drawing on multiple literatures, it examines issues such as what needs to be greened (products, systems or processes), why consumers purchase/do not purchase green products and how firms should think about information disclosure strategies on environmental claims. . A key challenge for marketers is to understand whether consumers view firm/product greening as motivating factors (their presence induces consumers to purchase a given product; preference for a product is an increasing function of the greening level) or hygiene factors (their absence may bother consumers but, after a low threshold of greening, the preference for a product is not an increasing function of the greening level).Although the notion of marketing is more expansive, this paper employs the term green marketing to refer to the strategies to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. Clearly, green marketing is part and parcel of the overall corporate strategy. Along with manipulating the traditional marketing mix (product, price, place and promotion), it requires an understanding of public policy processes.

Subscribe to comments feed Comments (50 posted)

packers and movers in pune 12/12/2015 12:07:13
Really your blog is very interesting.... it contains great and unique information. I enjoyed to visiting your blog. Its just amazing.... Thanks very much.
I am really so much happy to have lot of information from this mapping website. The details anyone can use in different ways for learning green marketing services and everything.
Obat Miom Paling Ampuh 05/12/2016 10:06:46
Hamil dengan miom, perlu waspada. Pada trimester pertama ada peringatan keguguran karena miom kian membesar akan mendorong embrio sehingga tidak mampu menempel dengan baik di dinding rahim. Bilamana kehamilan berlanjut, maka miom dapat mendesak calon janin sampai plasenta tumbuh di bawah rahim serta pendarahan pada persalinan.
Solusi tepat untuk mengatasi penyakit miom, hanya dengan Obat Herbal Alami Amazon Penyakit Miom, yang secara alami bisa mengatasi penyakit miom tanpa efek samping sebab Obat Herbal Amazon Plus Penyakit Miom terbuat dari bahan yang seratus % alami tidak ada mengandung bahan-bahan kimia di dalamnya.
Obat Diabetes Paling Ampuh 05/12/2016 10:07:39
Obat Herbal Penyakit Diabetes Menyehatkan
Banyak sekali cara agar bisa mencapai kesembuhan yakni salah satunya menggunakan cara terapi herbal. Dengan minum obat herbal pastinya aman untuk dikonsumsi dan tidak ada efek samping. Obat Diabetes Terbaik sekarang memberikan jalan keluar sangat baik untuk mengobati penyakit diabetes melitus. Jawaban yang diberikan yakni dengan Obat Herbal Kencing Manis atau lebih dikenal sebutan Amazon yang sudah nyata terpercaya manfaat didalam mengobati penyakit diabetes melitus.
Obat Herbal Asam Urat 05/12/2016 10:08:27
Amazon Obat Tradisional Asam Urat Alami Terbukti
Asam urat yakni salah satu macam sakit yang banyak dijumpai dilingkungan masyarakat dan oleh orang yang berlebihan penyakit asam urat dalam tubuh mereka. Amazon Plus Obat Tradisional Asam Urat Alamiah cukup banyak diminati banyak penderita penyakit asam urat. Karena Jus Kulit Manggis Obat Tradisional Asam Urat Alami memiliki dampak yang bagus untuk kesehatan dan tidak menimbulkan efek samping. Biasanya kebanyakan pasien yang memakai pengobatan penyakit asam urat dengan obat barat. Namun, tidak jarang pengobatan modern banyak mempunyai efek samping negatif yang misalkan gangguan pada organ lambung. Maka dari itu, tak ada salahnya bila kita memakai Amazon Obat Tradisional Asam Urat Alamiah.
Obat Tradisional Kista Ovarium 02/12/2016 09:47:44
Obat Alami Kista Amazon Plus terbuat dari sari kulit buah manggis yang kita tahu banyak manfaatnya. Amazon Plus memiliki zat xanthone yang memiliki super anti oksidan berkali-kali ganda dibandingkan dengan jenis buah lainnya.
Sakit Jantung Bengkak, menyerang pada jantung itu sendiri. Jantung yang terserang penyakit ini kebanyakan dikarnakan adanya penyumbatan di dalam pembuluh darah pada jantung menyebabkan jantung mengalami pembengkakan, secara tidak normal, menyebabkan kekuatan jantung untuk memompa darah menjadi lemah.
Amazon Minuman Kesehatan adalah jus kulit manggis yang merupakan obat tradisional jantung bengkak yang sangat aman & tidak berbahaya untuk kesehatan organ tubuh lainnya.
Obat Hipertensi Paling Ampuh 02/12/2016 09:49:02
Obat Tradisional Darah Tinggi Amazon Plus yang terbuat dari sari kulit manggis, madu serta rosella sangat aman jika diminum dan tidak ada efek samping serta tidak terbuat dari bahan-bahan kimia ataupun pengawet. Dikarenakan dalam kulit manggis itu sendiri sudah terdapat bahan pengawet asli.
mulberry replica 16/12/2015 14:09:07
Good information, you shared such a interesting points.
avatar 17/02/2017 16:47:50
The marketing strategies differ according to the product and the targeted audience and the money you are choosing to spend on marketing. These methods improve your products reach. The blog gave me a better perspective on green marketing.
fake watches 17/12/2015 11:37:12
A key challenge for marketers is to understand whether consumers view firm/product greening as motivating factors.
Medical billing outsourcing 05/05/2017 17:10:55
Nowadays people are more concerned about the environmental degradation happening around them. Green marketing happens to be the best option for future as it requires a careful understanding of public policy processes. The environmental attributes of the products will be focused more attracting more customers.
camia 13/01/2016 13:07:49
Reading your article is such a privilege. It does inspire me, I hope that you can share more positive thoughts. Visit my site too. The link is posted below.

<a href=""></a>
socnat 22/03/2016 22:27:04
Green marketing should only promote products that are eco-friendly. Unfortunately, I’ve seen many times people promoting products that are incredibly harmful, not only for nature but also us, and tell people these are green products...
tea length wedding dress 15/04/2016 12:51:57
New Trend You must understand In 2010 Online Modern Wedding Dresses
replica rolex 21/04/2016 13:21:27
discount luxury rolex replica watches
replica watches 21/04/2016 13:22:03
our replica watches at sale, rolex and omega and so on.
uk-dissertation service 23/04/2016 17:18:12
I am learned so many ways from the website. The details can be useful to mapping excellence. The green marketing is going on every place and online market places.
Ving 19/05/2016 05:38:02
If you dont mind, exactly where do you host your website? I am hunting for a good web host and your blog appears to be exertmely fast and up all the time
1 2 3 4 5 next total: 41 | displaying: 1 - 10

Post your comment

  • Bold
  • Italic
  • Underline
  • Quote

Please enter the code you see in the image:

  • Email to a friend Email to a friend
  • Print version Print version
  • Plain text Plain text

Tagged as:

No tags for this article

Rate this article