A Comparative Study of Retail Models for the Promotion in Retail Stores adopted by Hindustan Unilever, Dabur India Ltd and Marico Ltd. in Nagpur City

This paper is presented to study the different retail models of FMCG companies. As the cut throat competition is increasing among the FMCG companies the companies are coming with the retail models by offering lower prices, higher discounts and special promotional offers to the retailers. In general there models are been prepared exclusively by the companies to boost the sales by giving cretin schemes and sales targets and making good relations with the retailers and these models are easily acceptable and convenient to the retailer. And the retailers are also showing interest in such models as the retailers are getting higher discounts than the normal monthly sales done. The comparative studies of the models which are undertaken by the companies for the retailers are Super value Stores by Hindustan Unilever, Mera Store by Marico Ltd, Pariwar plan by Dabur India ltd. This study of retail models is done to know that which company provides the maximum benefit to retailers and convenience in the utilization of space of the retailers and the purity maintained by the company.