Business Strategies of Subhiksha & Bigbazar

I present before you a Critical comparison of Subhiksha and Bigbazar with view about the successful rise of Bigbazar and the sad elimination of Subhiksha from the Market scene. Subhiksha started its retail outlets in a big way but it had to close all its1600 outlets very soon. In my view Subhiksha expanded itself without ascertaining the extent of the needs and preferences the customer it wanted to serve. Due to its size and number of outlets it soon suffered from mismanagement and cash crunch. All its stores across the country were shutdown permanently and the company was routed. It failed to pay the rent and salary of its employees. Thus, Operation of Subhiksha came to stand still. Bigbazar is a segment of Kishore Biyani its customer friendly organized retailing of products retailing of products and provide quality goods and affordable prices make it very popular shopping mall. It runs 50 outlets in India both in metro cities as well as in small towns. It provides goods to the people of different income groups and genders. It deals in plastics, home utility products, toys as well as food products. There are all times discount and promotional offers on its salable products.