Employer Branding: A 3-D Perspective

The ever-changing world of business at a rapid pace, has witnessed some enormous rise and fall in recent times. It is desirous from, one and all, business associates to transform themselves and their business related roles time to time so as to match the pace at which business keeps changing. One of such transformation in business role is that of Human Resource Management of business organizations. Today the role of HR is not confined to the inner yards of the business organization, but it is beyond its periphery. As Marketing is becoming an inevitable part of the business, the field of HRM is not an exception. With the war for talent is on and getting tougher day-by-day, HR professionals are required to attract and retain the best of the employees from the limited talent pool. They do so by creating an Employer’s Brand, by Marketing organizational philosophies, policies and practices in such a manner to become an “Employer of Choice”. The paper seek out a three dimensional view to the concept discussing the contributions of Information Technology (IT) in the process of Employer Branding, and provides a conceptual model for it.