New Paradigms in Supply Chain Management

Although the importance of supply chain management is broadly acknowledged, few senior executives are sure about how and where to direct their supply chain investments to maximize business results. This is a critical disconnect. Opportunities for supply chain enhancement are everywhere, but specific information about strategic value often is absent. In other words, executives want-and need-to know what supply chain programs will affect their companies' performance in the most substantive way, and what paths they should take to manage the complexity and challenges that accompany supply chain initiatives. They also need more and better information about what it means to be a supply chain leader, what advantages are associated with supply chain leadership, and what supply chain leaders actually do to ensure or extend their competitive advantage.