A Study of Eating Habits of Working Professionals at Indore City

Purpose: The paper aims at studying the eating habits of working professionals at Indore city and to find out the influencing factors with respect to customer preferences and satisfaction towards vegetarian-restaurants. Data Methodology: Primary data has been collected through structured questionnaire. Pilot Survey has also been taken into consideration for the purpose of references. Data analysis and interpretation has been conducted using statistical tools - descriptive statistics (mean and variance, percentage analysis, correlation analysis and regression Analysis, non parametric test (chi square), multivariate analysis (Bartlett’s test, factor analysis) has been used for rotational matrix with the help of statistical database viz. SPSS 11.0, SPSS 15.0, SYSTAT12.0 Originality and Value: In today’s fast paced life with growing trends like working couple, stretched and flexible work hours etc. the food habits of young professionals is rapidly shifting from traditional Indian home food towards fast food. In such environment demand for fast food restaurant is increasing day by day. The current study laid foundation for restaurant owners to device their business strategies.