The use of social media in recruitment

Abstract

The aim of this paper is to explore how HR professionals can best use social media in their search for talent. The purpose is to discuss pre-hire measures of the quantity and quality of the applicants, with the specific focus on e-recruitments. E-Recruitment or e Recruitment is the process of personnel recruitment using electronic resources, in particular the internet. Companies and recruitment agents have moved much of their recruitment process online so as to improve the speed by which candidates can be matched with live vacancies. Using database technologies, and online job advertising boards and search engines, employers can now fill posts in a fraction of the time. In this paper we describe how recruitment process takes place through social media. Social Media in recruiting process is a win-win for both company and potential candidates. Social media now stands as the second most prevalent source of hire, tied with corporate career websites. Nowadays there are various job portals online which provide a good amount of applicants who registered themselves and uploaded their Curriculam Vitae on these sites. The portals are- Naukri.com, monster.com, Timesjob.com, shine.com & yuvashine.com. The Human Resource Management of private companies has become more organized than before The role of social media doesn’t stop at hiring, however it also has a role in helping people begin a new job and in internal communications, keeping individuals engaged once recruited. 

Keywords: E-recruitment, recruitment, social media, Linkedin.com, Facebook

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