Digital Marketing: Support Mechanisms, Strategies and Innovative Practices

Abstract

Today, we are living in the era of digitalization. Using the internet, social media, mobile apps, and other digital communication technologies has become part of billions of people’s daily lives. In today’s time, social media channels such as Facebook, Twitter, Google and other social media firms have successfully transformed the attitudes and perceptions of consumers and in the end helped revolutionized many businesses. This was done through measurable vast network of customers with trustworthy data with real-time feedback of customer experiences.  The purpose of the research is to increase awareness and understanding about the digital marketing. It is a secondary data based research in which the researcher tries to explain the concept of digital marketing, support mechanism, digital marketing strategies, innovative practices in digital marketing and how it will help in branding of an educational institution.

Key Words: Digital Marketing, Branding, Social Media