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Mapping for Excellence
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CA Prashant Jain
Message of Dr.P.N Mishra, Conference Advisor
Unremitting pains in mapping for excellence have become a need of an hour. Last few years have seen incredible competition in each and every area ... Read more
Message from Laxmikant Sharma, Higher Education Minister
I am delighted to note that Pioneer Institute of Professional Studies organizing 11th National Conference on "Mapping for Excellence: Challenges Ahead" in Association with AIMS, ... Read more
Message from Dr.P.K Mishra, Vice Chancellor, DAVV, Indore
I am pleased to note that Pioneer Institute of Professional Studies, Indore is organizing 11th national conference in association with AIMS, Hyderabad on 'Mapping for ... Read more
Acknowledgement
Pioneer Institute of Professional Studies always believed in diffusion of awareness to the Students, Researchers, Teachers and Practitioners. Every year, the Institute categorizes many Seminars, ... Read more
Committees
Pioneer Institute of Professional Studies, Indore 11th National Conference On Mapping for Excellence: Challenges Ahead (In Association with AIMS, Hyderabad) (February 16, 2011) CONFERENCE ADVISOR : DR. P. N. MISHRA ... Read more
Pragram Schedule
Pioneer Institute of Professional Studies, Indore National Conference on “Mapping for Excellence: Challenges Ahead” (In Association with AIMS, Hyderabad) (February 16, 2011) Program Schedule Registration and Fellowship - Lobby ... Read more
Consumer Preference and Buyer Behavior Analysis of Industrial Consumers of Electronic Weighing Scale: A Case at Saisun Engineers and Instrument Co.
Consumer behavior can be looked upon as a study of human behavior, which influences the purchase decision of consumers. It goes beyond the explicit and examines the less observable process and discusses why, where and how a purchase occurs. An industrial consumer is an entity that purchases products with the intent of using those products in the course of operating a business. This is different from a private consumer, who purchases goods and services for their own personal use. The term is also sometimes used to identify any customer that purchases industrial products, whether they are intended for use by a business, a profit organization, or by an individual. EWS (Electronic Weighing Scale) is quite a durable product for the industrial use. There are many players in the market such as Sansui, Saisun, Precision, and Orange. Hence it may be termed as a very competitive market. So, companies need to enhance the versatility, accuracy, reliability and interface capabilities of system components to provide more value to consumers. SAISUN Engineers & Instrument Co. takes responsibility for weighing systems. All components of weighing scale are designed, manufactured, tested and supported by Saisun. Saisun engineers & Instrument Co. provide fully integrated manufacturing system benefits the consumers through better quality, faster introduction of new technology and specialized machine assembly for a range of clients Initially, the research work attempts to study the various factors while buying the Electronic Weighing Scale preferentially. It further tries to understand the performance of existing machine, to find whether the consumer will continue with the same brand of machine or not. On developing the initial ground work, the research paper gives the consumer buying behavior of Electronic Weighing Scale in various sectors according to their application. The major finding of the research work includes the existing ranks of major player in the Electronic Weighing Scale market. The paper also draws out other finding such as the future trend followed by consumer with respect to their preference over different brands of Electronic Weighing Scale.
Effectiveness of Promotional Activities in M.S.R.T.C in Nagpur Rural Depot Abhijeet Agashe
Promotional activities play a significant role in overall marketing strategies for an organization. In semi-government institutions, the scope of promotional activities is restricted due to a component of social accountability and responsibility. Thus, the nature of marketing strategies is slightly different and these strategies need to be studied with a different perspective. This paper is directed at studying the present strategies in Maharashtra State Road Transport Corporation (M.S.R.T.C) and suggesting the possible areas for improvement. MSRTC is the largest public transport system in Maharashtra. Its operations cover all the cities, towns and almost all the villages in the vicinity of Maharashtra. The objective of MSRTC is to provide facility of easy transport at affordable costs to the public at large. It has more than 16,000 buses operating in the state. It provides facilities for various segments like Luxury, Semi Luxury, Express and Ordinary buses for the various segments of customers. The promotional activities carried out by MSRTC are concessional passes and runs various programmes. This paper explores the activities that can be carried out for further attracting more passengers. On the basis of these primary findings, a charter for future courses of action has been developed so as to improve the promotional activities of MSRTC, so as to explore new avenues for customer satisfaction and attraction.
Rural Agricultural Marketing Strategies for Improving Marketing within Rural Areas
Around 700 million people, or 70% of India's population, live in 6, 27,000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency, transport, and communication has increased the scope of rural market. This paper discusses the present scenario of rural marketing and strategies especially rural produce, and its importance, current trends, and highlights certain problems related to rural marketing. It also deals with how companies moving from urban area to rural areas adopting marketing strategies. Further it highlights the improvements that make the rural marketing system most effective. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity market. In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Dynamics of rural markets differ from other market types, and similarly rural marketing strategies are also significantly different from the marketing strategies aimed at an urban or industrial consumer. This, along with several other related issues, have been subject matter of intense discussions and debate in countries like India and China and focus of even international symposia organized in these countries.
Marketing Strategies for Rural Markets
In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural Marketing, has emerged on the account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. The choice of strategy depends on the organization’s ability to meet the consumers’ need effectively. This requires delivering value to the consumers by developing suitable products at a price they are willing to pay and at a place where they can conveniently purchase the products. To succeed in the rural market, companies will need to adapt the 4Ps of marketing – Product, Price, Place and Promotion and the 4As of marketing in their strategy – Awareness, Access, Availability and Affordability and need lot more attention and innovation. With Distribution and Communication strategies, sub – strategies which can be adopted to tap rural markets are: • Client and location specific promotion • Bundling of inputs • Management of demand • Unique Selling Proposition (USP) • Partnership for sustainability
Retail Promotions and Effectiveness for Retailer to Develop Strategies
The retail market in India today is flooded with promotional offers in order to attract customers because of increasing competition. Managers' incentives make them concerned about their own motives and often forget what the customer actually values and prefers. Satisfying these unstated needs of consumer can give any brand/store an intangible and inimitable competitive advantage. This article focuses on the needs of different types of consumers belonging to different age groups (15-24 and 25-40), their perception on discounts and what they value most.
Customer Loyalty Program in Service Industry
Brands that consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class. Traditional marketing concepts have always given stress on the importance of brand loyalty; and marketers have always believed that the customer relationship has come from the brand loyalty, and that help them to make the best use of customer lifetime value. Academic literature has several articles on some of these latest concepts like brand loyalty, how it is being used in the service industry or their effect on company’s sales etc., these articles basically suggest certain cautious ways of applying these concepts. Marketers are supposed to have deep knowledge about the concepts of loyalty to understand consumers' buying patterns before they are opting for loyalty schemes. Traditional approaches to brand loyalty have stressed the importance of the fact because of its cost effectiveness and it said that due to less expensive to maintain existing consumers than to get new ones. Consumers who are loyal to a particular brand are going to spend more on it and also will help in positive word of mouth to other consumers, and thus becoming advocates of the brand.
Auspicious Occasions: Marketing Strategies adopted by Indian marketers
India is a land of religions. Many important religions are born in India like Hinduism, Buddhism, Jainism, and Sikhism. Almost all religions of world are existed in India. These religions divide the year into months, days etc. According to them some of these are auspicious or good and some are bad and some are normal times. These good and bad times are outcome of mythological stories of god and goddess in which some good or bad thing has happened in their lives. The life of people is highly dominated by religions in India from their birth to death. Various religious rituals and ceremonies are required to be performed by the people from womb to tomb. These must be performed on only auspicious occasions or good mahurats. Thus we find that throughout the year in India people performed various rituals and make celebrations. Nearly 150 days are various days to celebrate but some of them are big and celebrated on grand scale by the people like Diwali, Holi, Navdurga and Dusshara, rakhi, Gudi Padwa, Ramzan, Mohharram, Id, Dip Parv, Buddh Purnima, Mahavir Jayanti etc. Generally these festivals occurred at the end of a cropping Season when people are free from agriculture activities and have earned lot of money from good harvest. People also saved money to spend on these occasions. As religion sanctioned to purchase something new or begin a new venture etc. on these good mahurats. So people loose their pockets and spend big money on these occasions to purchase houses, car, Durables, Mobiles, clothes and eat good foods. Marketers also wanted to exploit these opportunities to get a bigger pie of these spendthrifts of people on these auspicious occasions. Marketers prepare in advance for these occasions and prepare their marketing strategies accordingly. Marketers’ changes in marketing mixes for these occasions and from promotions, to discounts, to offer, to prizes, to availability, to delivery and extra services and other marketing gimmicks are adopted to achieve their targets. Nearly 50% of the sales of a year are achieved on these occasions. Products of all stages of PLCs are sold from launching of new products, to modified products, to new added features products, to repositioning of products is done in these periods. Thus we find that marketers adopt various aggressive strategies to get bigger pie of these big spending of people. The negative impact of these heavy promotion and discount is that Brands are converted into commodities and competitions on price basis
Strategies for Rural Marketing by Applying 4 A’s
“Its not only the grass is greener in the country side, that’s also where a chunk of corporate top line actually comes from. Its time to tap the rural gold mine.” -The Hindu Business Line Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy, lack of technology and other factors leading to the poor reach products. But now “Go Rural “is the slogan of marketing gurus after analyzing the socio economic changes in villages. With the changing marketing scenario, the corporate marketing strategies need to be reshaped in order to have an increased awareness among consumers and the overall development in the rural sector. The 4P’s of marketing which is a hit in the cities might now work in the rural market. In addition to 4 P’s, 4 A’s have emerged into the rural market. Our study is going to emphasize on the strategies of rural market on the basis of this 4 A’s i.e. Acceptability, Affordability, Awareness and Availability.
Identification of Secondary Factors that Influence consumer’s Buying Behavior for Different Categories i.e. Face Cream and Pizza
Consumer behaviour analysis is completely based on consumer buying behaviour. Consumer behaviour has been changed dramatically in the past decade. Consumer behaviour was a relatively new field of study in the mid-to-late-1960s. Because it had no history or body of research, of its own but it aims at improving business performance through an understanding of customer’s desires and preferences. In today’s world of growing competition where there are numerous brands selling the same products, consumers is having an abundant number of choices and many others factors influence their buying behaviour. In such a scenario, this study can help in structuring and formulating many different strategies in order to maximize profit. This study made an attempt to find the factors affecting consumer’s buying behaviour, with focus on two commonly used products Creams and Pizza. These factors are based on certain variables used in the survey. The aim of these variables was at identifying the secondary factors that influenced the choice of creams & Pizza at the point of purchase. In these the variables include Packaging, cost , availability, ingredients, product popularity, and so on that influence the choice of a particular brand from among those in the consideration list, but may not be the most important and primary determinants for short listing brands. This study is useful to the marketers as they can create various marketing program that they believe will be of interest to the consumers. It can also boost their marketing strategy.
Customer Service Mindset
Customer service mantras and rules are common. But are they useful when it comes to actually delivering customer service? Will simply instructing the staff to "greet customers cheerfully as they walk through the door" have any real effect on how the staff handles questions that customers then ask? When a steaming mad customer tells you that you're incompetent and promises to have you fired, can you believe that he's "always right"? And when the boss asks for a report at the same time that the guy in finance needs today's closing balances, are you likely to answer your phone by the third ring rather than let it go to voice mail?
Customer Relationship Management: A need of the Hour
Customer Relationship Management (CRM) has emerged as a popular business strategy in today’s competitive environment. It is a discipline which enables the companies to identify and target their most profitable customers. Faced with an increasing array of products and services, customers are expecting more from providers regarding value, ease of access and personalized services. Therefore, the greatest challenge for industries these days is to incorporate customer voice into design of products and service offering so that maximum customer value can be delivered to the customers leading to their satisfaction and positive impact on bottom line. The paper discusses the concept and evolution of Customer Relationship Management and outlines the way in which it can aid customer relationship by creating an enhanced customer value.
Maintaining Customer Loyalty in Competitive Market: The Role of Perceived value
With Globalization and emergence of number of small and large player across the world, generated for large alternatives for customers to purchase any product or service, the same has become challenge for business firms to retain their existing customers and get new customers also. It has been said that loyal customers provide firms a consistent source of revenue (repeat and increased purchases) and for cost reduction (less promotional expenses) that leads to increased profits. Customer loyalty is the result of successful marketing strategy in competitive markets that creates value for consumers. This study examines the mediating role of consumer perceived value in the marketing strategy-customer loyalty relationship. A theoretical framework is established that is supported by empirical evidence. Based on the literature, the findings indicate an inconsistent measure for perceived value that does not fully explain its mediating role. The conclusion is to be valid perceived value should be measured by specific non-monetary scale items.