Mass Customization of Healthcare: Mapping Trends in Digitization of Healthcare Industry


The rising use of technology and internet has unlocked a new potential for the digital healthcare industry to create new pathways to reach out to the masses. Social media which is in its nascent stage is gaining a lot of importance in healthcare because of its ability to reach millions of people on a single platform at a low cost. In order to leverage social media for reaching millions of people, digital healthcare sector is utilizing these online platforms for offering healthcare services at patient’s doorstep. 

This study presents an understanding about the role and use of digital technologies in the Indian healthcare industry and also explains the role of social media networks in promoting the services of the digital healthcare industry.

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