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		<title>Pioneer Journal Of IT &amp; Management</title>
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							<title>A Study on Food and Beverages Television Advertisement on Food Consumption Behavior</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4131-a-study-on-food-and-beverages-television-advertisement-on-food-consumption-behavior.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Sat, 30 Aug 2014 19:57:00 +0530</pubDate>
							<description><![CDATA[Advertising aims to influence audiences by informing or reminding them of the existence of the brand or at a higher level, persuading or helping the]]></description>
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							<title>CSR Funds in Banking Sector as an Effective Means for Financial Inclusion Initiatives in India</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4130-csr-funds-in-banking-sector-as-an-effective-means-for-financial-inclusion-initiatives-in-india.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Sat, 30 Aug 2014 16:53:00 +0530</pubDate>
							<description><![CDATA[The objective of the financial inclusion initiatives is to ensure that everyone, particularly poor people has access to the financial services and products. The banking]]></description>
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							<title>Influence of Age and Income on Online Shopping Adoption</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4129-influence-of-age-and-income-on-online-shopping-adoption.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Sat, 30 Aug 2014 16:43:00 +0530</pubDate>
							<description><![CDATA[In the recent years trend is observed wherein purchasing by &lsquo;click&rsquo; is gaining ground over traditional &lsquo;brick&rsquo; model. This has become international phenomenon. As online]]></description>
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							<title>The Impact of Trust on Acceptance of Internet Banking</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4128-the-impact-of-trust-on-acceptance-of-internet-banking.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Sat, 30 Aug 2014 16:34:00 +0530</pubDate>
							<description><![CDATA[In today&rsquo;s world Internet Banking is growing day by day. It has been a successful tool in our country to reduce the bank&rsquo;s working cost]]></description>
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							<title>The Current Trends in Bancassurance Channel of Life Insurance Sector in India</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4127-the-current-trends-in-bancassurance-channel-of-life-insurance-sector-in-india.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Sat, 30 Aug 2014 15:55:00 +0530</pubDate>
							<description><![CDATA[Bancassurance is the blend of the terms 'Bank' and 'Insurance'. In this kind of arrangement, the insurance product is sold through banks. This paper attempts]]></description>
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							<title>A Study of Gender and Age as a Determinant of Organizational Commitment In Banks</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4126-a-study-of-gender-and-age-as-a-determinant-of-organizational-commitment-in-banks.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Sat, 30 Aug 2014 15:42:00 +0530</pubDate>
							<description><![CDATA[Organizational commitment is a feeling of dedication to one&rsquo;s employing organization, willingness to work hard for that employer, and the intent to remain with that]]></description>
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							<title>Futuristic Approach Towards HR Emerging Trends: A Perspective</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4125-futuristic-approach-towards-hr-emerging-trends-a-perspective.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Sat, 30 Aug 2014 15:28:00 +0530</pubDate>
							<description><![CDATA[In the global advancement HR creates a need for the organizations to adapt the changes in technology and the changing issues in management of people.]]></description>
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							<title>A Study on Impact of Change in Brand Logo of Videocon on Customer Perception</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4124-a-study-on-impact-of-change-in-brand-logo-of-videocon-on-customer-perception.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Sat, 30 Aug 2014 15:21:00 +0530</pubDate>
							<description><![CDATA[Branding needs a shift of tactics and thinking on the part of marketing executives. With ever increasing customer awareness levels, marketers can no longer afford]]></description>
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							<title>Importance of Nurturing Values and Ethics in Business with Special Reference to Corrupted Indian Economy</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4123-importance-of-nurturing-values-and-ethics-in-business-with-special-reference-to-corrupted-indian-economy.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Wed, 27 Aug 2014 23:35:00 +0530</pubDate>
							<description><![CDATA[The paper seeks to draw attention on the importance of following ethical values in businesses in the contemporary Indian society which is profoundly entrenched under]]></description>
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							<title>Role of Educational Institutions in Entrepreneurship Development</title>
							<link>http://pioneerjournal.in/conferences/mapping-for-excellence/18th-national-conference/4122-role-of-educational-institutions-in-entrepreneurship-development.html</link>
							
									
								
							<category>18th National Conference</category>
							<pubDate>Wed, 27 Aug 2014 23:29:00 +0530</pubDate>
							<description><![CDATA[India has been growing at a quite high rate in the recent years, and is possible to be the largest economy in the world by]]></description>
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