Home | Darpan | Volume 9 | Issue 1 Jan - March 2016 | Teaching beyond Academics

Teaching beyond Academics

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Teaching beyond Academics


AD MAD Show is an 'Advertisement Making Competition' for B School students to showcase their creativity in Marketing products and services. Its objective is to acquaint the students about promotional strategies in marketing through advertisements. It comprises of humorous & conceptual ad presentation by the students. Students act out on various advertisement script and ideas relevant for different sectors including FMCG product, while goods, services, and social awareness etc. All the teams were given a time frame to showcase their talent. A team comprises of maximum 4-5 members. The teams were judged on following criterion—

Advertisement’s content – How humorous it is.


The presenter’s fluency

Overall 4 teams participated and wonderfully presented their ideas in front of the audience. The entire event was judged by Ms. Ratna Juneja

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