Institute-Industry Interaction

Corporate Lecture by Management Career Institute on Digital Marketing

On 9 October, 2017 a Corporate Lecture was taken by Mr. Kunal Soni, Founder of Management Career Institute. The objective of the lecture was to aware students about the field and career opportunity in Digital Marketing. 

Mr. Soni discussed about the following:

Web Copy Writing = Online the user is in charge. The online copy plays an essential role in grabbing the user's attention and keeping them interested. It’s important to learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.

Web Analytics = This gives an overview of the key ideas and web analytics processes, the knowledge that one can use to improve the ROI of web marketing, how to use web analytics and encourage more visitors to flow through web pages and convert them into enquiries, leads and sales.

Social Media Channels = Social Media such as Twitter, LinkedIn and Facebook has grown significantly in the last years. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate to customers you picked up the phone or wrote a letter. This lecture shared secrets on the next steps with using digital marketing tools and how they can generate business for students. 

Email Marketing = Compared to just about every other form of digital marketing Email is still the most cost effective. It can form the bedrock of our communications strategy and 'join the dots' between our other online activities. It is quick, easy to implement, inexpensive and reliable. We can discover how to form our strategies, set realistic targets and design engaging email content that gets delivered, opened, read and acted upon.

SEO - Search Engine Optimization = Find out practical ways to make sure that the site ranks highly for the key phrases your potential customers are typing into the search engines; to learn essential information for SEO, page rank, link building, white hat techniques, indexing; understand how a proper on-site and off- site optimization will create long-term value for the site.

PPC = It covered strategy aspect related to Pay Per Click advertising, finding the right keywords, write the winning advert and use all the techniques to lower price and increase ROI.

Web Usability (UX) = Design a more effective website improve customer satisfaction, have a better placement, convert more traffic into sales. It’s effective for web designers, web developers, marketers in need to dramatically improve their website results.

Content Marketing = It’s the ability to create the content that people want to have. Either on your site, email or social media channel, it allows to engage better and convert the audience.

The Key Note Speaker was Mr. Kunal Soni and the Event Coordinator was Mr. Radheshyam Acholiya.