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Benefits of IT in Banking Sector

This paper develops and tests a model to examine the effects of information technology (IT) in the banking industry. It is believed that IT can improve bank’s performance in two ways: IT can reduce operational cost (cost effect), and facilitate transactions among customers within the same network (network effect). Information Technology infrastructures have various advantages for business organizations like financial institutions, and more particularly banks. They assist to improve their service quality, increase speed of service delivery, minimize cost, increase profitability, offer convenience in providing anytime and anywhere banking. Hence, adoption of such technologies is highly appreciated. However, the implementations of the technologies depend on the attitude of customers towards the technology to be adopted. Therefore, this research is concerned with investigating the factors affecting attitude of customers towards Information Technology adoption in the banking sector; because, customers are the ultimate users of the technology to be adopted. The attitude of the banks’ staff to technology adoption is also important; since they are stakeholders of the technology adoption, and it is assessed that they have positive attitude towards technology. Similarly, descriptive statistics is used to examine the existing status of the banks in Information Technology adoption and most commercial banks are found lagging behind in adopting Information Technologies that can provide them with multi-directional benefits. ... Read Full Article

Advertising Its Worthy Linkage with Internet

The general philosophy behind advertising is to target an audience with pinpoint accuracy and capturing consumer’s attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. To advertise in the online world takes skill This area is the main focus of the research paper. The World Wide Web is an interactive medium which has characteristics that deviates from traditional media channels. Considering the unique properties of the World Wide Web, outcome and central concept of advertising showed the perfect linkage with advertising. ... Read Full Article

Emerging Employee Retention Strategies in IT Industry

INTRODUCTION: Ever since its inception, the IT industry has been in news for various reasons, largely because of the revenues it has been generating and ... Read Full Article

e-Commerce Market Analysis of India By Forecasting and Profiling of Internet Users

The aim of this research is to search out the possible relationship between e-commerce users and internet users because E-commerce has been increasing rapidly and obviously will be more popular in the future. The growth of internet is believed has given impact on e-commerce’s growth in India because approximately thirty percent Indians alter to be active internet users. The trend is obviously pointed out the increasing of e-commerce transaction value. This research aims to provide insight to Indians e-commerce market by performing forecast of internet user. Age, gender, and income, as part of demographic profiles, are selected since they are considered positively influenced internet user’s online activity. Furthermore, this analysis also provides analysis as guideline for companies that want to enter India e-commerce market. For the purpose of this analysis, multiple regression models will be used as research method. ... Read Full Article

The Impact of Information Technology on Work and Society

The aim of this paper is to provide a brief review of some of the key technological developments that have taken place in information technology and how these developments have had an influence on the way we work and on society in general, in the so many years. ... Read Full Article

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