Influence of Age and Income on Online Shopping Adoption

In the recent years trend is observed wherein purchasing by ‘click’ is gaining ground over traditional ‘brick’ model. This has become international phenomenon. As online shoppers become progressively global and widespread, need arises to understand adoption of online shopping among different Indian consumers. Yet while online usage has nearly doubled in India in recent years, the adoption of online shopping has been relatively slow.                   

The objectives of the study include determining perception of different age and income groups towards online shopping. For this perception on determinants related to customers, vendors and transaction were taken on five-point Likert scale. The data of 120 respondents was collected from Indore. Respondents were of different age and income group. The results were showing the differences in online shopping behavior with change in age and income.

Keywords: Online Shopping, Age and Income Groups, Customer Related Determinants, Vendor Related Determinants, Transaction Related Determinants.

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