A Study on Impact of Change in Brand Logo of Videocon on Customer Perception

Branding needs a shift of tactics and thinking on the part of marketing executives. With ever increasing customer awareness levels, marketers can no longer afford to be complacent about their brands & branding strategies. Successful branding needs a structured approach with due attention to what seem to be very minor details. The present study focuses light on impact of change in brand logo of Videocon on customer perception.

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