Factors Affecting Popularity of A News Channel

TV industry is major contributor to the mass media industry in terms of revenue. News channels have also mushroomed in recent times. This mushrooming has led to intense competition and subsequent positive and negative effects. There are many factors which help a customer to decide which news channel to watch. The study was conducted to analyze the factors that affect the news channels brand image and the factors that attract viewers to news channels.

Keywords: Mass Media, Brand Image, News Channels.