Attitude of Housewives towards Online Social Networking Sites in Indore City

The paper is based on attitude of housewives towards social networking site. Attitude towards any IS is based on several models like TAM etc. Social networking sites are used for number of reasons like social interaction, information factors and entertainment factor. The paper aims to study reasons women visits social networking sites and also reasons which restrict them from using social networking sites. The sample of 80 housewives was taken from Indore to study the attitude. Reasons for visiting SNS are in order; Social interaction, Information factor and Entertainment Factor. The reasons which deter housewives from using SNS are in order: ease of use and privacy.

Keywords: Social Networking Sites, Adoption, Social Interaction, Information Factor, Entertainment Factor, Ease of Use, Privacy.

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