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Social Media Marketing: A Paradigm Shift in Business

This is the era of borderless world. Social Networks have undergone a dramatic growth in recent years. The rapid growth of social networking taking place ... Read Full Article

A Study on Food and Beverages Television Advertisement on Food Consumption Behavior

Advertising aims to influence audiences by informing or reminding them of the existence of the brand or at a higher level, persuading or helping the ... Read Full Article

CSR Funds in Banking Sector as an Effective Means for Financial Inclusion Initiatives in India

The objective of the financial inclusion initiatives is to ensure that everyone, particularly poor people has access to the financial services and products. The banking ... Read Full Article

Influence of Age and Income on Online Shopping Adoption

In the recent years trend is observed wherein purchasing by ‘click’ is gaining ground over traditional ‘brick’ model. This has become international phenomenon. As online ... Read Full Article

The Impact of Trust on Acceptance of Internet Banking

In today’s world Internet Banking is growing day by day. It has been a successful tool in our country to reduce the bank’s working cost ... Read Full Article

The Current Trends in Bancassurance Channel of Life Insurance Sector in India

Bancassurance is the blend of the terms 'Bank' and 'Insurance'. In this kind of arrangement, the insurance product is sold through banks. This paper attempts ... Read Full Article

A Study of Gender and Age as a Determinant of Organizational Commitment In Banks

Organizational commitment is a feeling of dedication to one’s employing organization, willingness to work hard for that employer, and the intent to remain with that ... Read Full Article

Futuristic Approach Towards HR Emerging Trends: A Perspective

In the global advancement HR creates a need for the organizations to adapt the changes in technology and the changing issues in management of people. ... Read Full Article

A Study on Impact of Change in Brand Logo of Videocon on Customer Perception

Branding needs a shift of tactics and thinking on the part of marketing executives. With ever increasing customer awareness levels, marketers can no longer afford ... Read Full Article

Importance of Nurturing Values and Ethics in Business with Special Reference to Corrupted Indian Economy

The paper seeks to draw attention on the importance of following ethical values in businesses in the contemporary Indian society which is profoundly entrenched under ... Read Full Article

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